UNIT ADVERTISING GUIDE
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UNIT ADVERTISING · PRODUCT GUIDE

Advertise with
proof.

Book ad space. Sell ad space. The money sits in escrow from the moment a booking is placed until the campaign has run and the proof has been checked.

Escrow protectedFunds lock at booking, release on confirmation.
Proof of displayEvery campaign ends with evidence.
One profileAdvertiser or provider — switch anytime.
Built on UNITOn-chain settlement and receipts.
Why UNIT Advertising

Built around proven placements.

UNIT Advertising is a two-sided marketplace for ad space. A provider lists a slot — a billboard, a poster site, a newsletter, a channel — and an advertiser books it for a number of periods. The defining difference is that the booking amount is escrowed on Unit Network the moment the order is placed, and only leaves escrow when the advertiser has seen proof that the placement ran.

5%platform fee on released payment
0%fee on refunds
Start here

One booking. Six clear moments.

Every order on UNIT Advertising follows the same path, whichever side of it you are on. Nothing skips a step, and the money only moves at the two ends.

01ListProvider publishes a space.
02BookAdvertiser books periods.
03AcceptProvider takes the booking.
04RunThe placement goes live.
05ProveProvider submits evidence.
06ConfirmEscrow releases.
Per day

Short runs and tests.

Best for a weekend takeover, an event or a first trial of a new space.

Per week

The common rhythm.

Best for most physical placements, where a week is how inventory is actually sold.

Per month

Long-running presence.

Best for always-on placements where the rate is quoted monthly.

The period is the provider's choice, the count is yours. A listing is priced per day, per week or per month; the advertiser picks how many of those periods to book — from 1 up to 365.
Advertiser
600 UNITCOIN
price per period × periods
Escrow
Locked & visible
Released only when the advertiser confirms the proof.
Refunds are fee-free. If the provider declines the booking, or the advertiser cancels before it has been accepted, the whole escrowed amount goes back to the advertiser. The 5% platform fee is taken only from money that is actually released to a provider.
For everyone

Getting started.

UNIT Advertising runs on your Unit Network account. If you already have one, you already have access — there is no separate advertiser or provider registration.

Sign in

Choose the method you set up.

Credentials

Email, password and PIN.

Passkey

Your device fingerprint, face or screen lock.

Wallet

A browser wallet already holding your Unit account.

Keep your password and PIN safe. Unit does not store either one. They are combined to rebuild your account keys at sign-in, so support cannot reset them for you.
Navigation

Six destinations, three groups.

Workspace

Spaces — the catalogue of ad space you can book.
My Orders — everything you have booked.
My Listings — the space you are selling, and the bookings on it.

Insights & account

Analytics — spend, revenue and performance.
Chats — conversations and message requests.
Profile — your advertiser and provider identities.

One profile, both roles. There is no separate provider account. The same profile can book a space and sell one — the Profile screen simply holds an advertiser block and a provider block, and you fill in whichever you need.
Provide

List the space. Run it. Get paid.

Your path as a provider starts with a profile people can trust and ends when confirmed escrow lands in your wallet.

01ProfileSay who you are
02ListPublish the space
03AcceptTake the booking
04RunDeliver the placement
05ProveSubmit evidence
06PaidEscrow releases
Step 01

Build a provider profile worth booking.

On Profile, fill in the provider block: whether you are an individual, a media owner or an agency, the channels you offer, the audiences and markets you reach, the languages you work in, and links to previous work. Advertisers read this before they read your prices.

Advertiser and provider details can be shared or kept separate. One switch decides whether both roles use the same name, picture, description and markets, or each keeps its own.
Step 02

List an ad space.

List ad space opens the listing editor. Give the space a title and a real description, add photographs of the placement, and state whether it is physical (with a location) or digital (with the platform it runs on). Then set the format, the category, the availability, and the price per day, week or month.

Listing costs nothing. Publishing a space and receiving bookings are free. The platform fee only appears when an advertiser confirms completion and money is released to you.
Step 03

Manage your inventory.

My Listings is the provider console: your spaces, their state, and the bookings that have come in. A listing is Active, Paused or Cancelled. Pause a space when it is temporarily unavailable and it stops accepting new bookings without disappearing; cancelling is permanent.

Step 04

Accept or decline a booking.

A new order arrives in Pending acceptance with the escrow already funded — so you can see the money is there before you commit the slot. Accepting starts the campaign and moves the order to Running. Declining refunds the advertiser in full and costs neither side anything.

Accepting is a commitment. Once the order is Running, the way out is a mutual agreement or a dispute — not a unilateral cancellation.
Step 05

Submit proof of display.

When the placement has run, submit your evidence: up to ten items in total, mixing uploaded files with written notes saying what displayed, where and over which dates. The order moves to Proof submitted and the advertiser is asked to confirm. You can replace the whole submission until they do.

Make confirming the easy option. A dated photograph of the live placement plus one sentence saying what it is removes the ambiguity that slows payment down — and it is the same evidence you would rely on in a dispute.
Step 06

Get paid.

When the advertiser confirms completion, the escrow is released to you immediately, minus the 5% platform fee. A 600 UNITCOIN order pays 570 UNITCOIN.

Performance

Know which spaces earn.

Analytics in its provider view shows revenue over real calendar time, your completion rate, how your listings rank against each other, and how much is currently held in escrow against orders that have not settled yet.

Protect

Use the paper trail first.

Messages, evidence and disputes exist so that a disagreement has a record behind it and the escrow rules stay predictable for both sides.

Messages

Ask before you book, talk while it runs.

Contact is gated behind a request: the first message from a stranger arrives in Requests rather than dropping into their inbox, and the recipient accepts or declines it. Once accepted the conversation is an ordinary two-way thread. Declined requests are archived read-only and deleted after 30 days.

Agree the specifics in the thread. Dates, creative sizes, what counts as proof — a timestamped message both sides can see is the most useful evidence there is if memories differ later.
Before it starts

Stopping early is cheapest before acceptance.

While an order is still in Pending acceptance, either side can end it at no cost: the advertiser cancels, or the provider declines. Both refund the whole escrowed amount with no platform fee. Nothing is held back and neither side owes the other anything.

No fee. No hold-back. No dispute needed.
Dispute

Escalate only when you genuinely cannot agree.

Raising a dispute freezes the order and its escrow. The person who files states their case; the other side answers with their own evidence. Both can attach files and written statements to the record, and the whole thing is visible to both of them.

Settlement

The two sides settle it themselves.

There is no arbitrator. Once both sides have spoken, either can propose an outcome — all of the escrow to one party, or a split expressed as a percentage — and the other accepts it. Acceptance executes the split immediately and closes the dispute. A proposal can be replaced until it is accepted, and nobody can accept their own.

A dispute that nobody answers eventually lapses. Past its timeout, anyone can have it dismissed — the order returns to the status it held before the dispute, and the filing deposit goes back to whoever filed.
Witnesses

A third party can be seated to testify.

Either principal can add a witness by their UNIT username. A witness can read the dispute record and submit their own evidence — nothing more. They can never accept or change a settlement, because the money is not theirs to allocate. Disputes you have been seated on appear on your own My Orders screen.

Reference

Know the labels.

Order statuses, in the order an order actually moves through them.

Pending acceptance — booked, escrow fundedRunning — provider accepted, campaign liveProof submitted — evidence filed, awaiting confirmationCompleted — confirmed and paidRejected — declined by the provider, refundedCancelled — withdrawn before acceptance, refundedDisputed — frozen until settled

And the three states a listing can be in.

Active — visible and bookablePaused — hidden from new bookingsCancelled — permanently withdrawn

Listing

One ad space offered for sale, with a format, a place and a price per period.

Order

One booking of a listing for a number of periods, with its own escrow.

Period

The unit a space is priced in — a day, a week or a month.

Escrow

A locked holding account. The booking amount waits here until the order settles.

Proof of display

The provider's evidence that the placement ran — files and notes, up to ten items.

Provider score

A reputation figure built from completed orders, cancellations and disputes.

Common questions

Does it cost anything to list a space or to browse?

No. Listing, browsing and messaging are free. Money moves only when a booking is placed, and the 5% platform fee is taken only from escrow that is released to a provider.

When exactly does my money leave my wallet?

At booking. Placing an order escrows price per period × periods straight away, which is what lets the provider see the money is really there before they commit the slot.

Can I cancel a booking?

Only while it is still in Pending acceptance — then it refunds in full, fee-free. After the provider accepts, ending the order takes a dispute.

Can the provider change the price after I have booked?

Not for your order. The price is snapshotted when you book, so edits to the listing afterwards do not touch orders already placed.

Can a confirmed payment be reversed?

No. Confirming completion releases the escrow immediately and is final. Review the proof first.

Can the provider change their proof after submitting it?

Yes — resubmitting replaces the whole set, and they can do it until the advertiser confirms. After confirmation the record is fixed.

Who decides a dispute?

The two parties do. One proposes an outcome — everything to one side, or a percentage split — and the other accepts. There is no arbitrator, and a dispute nobody answers lapses at its timeout.

Do I need a separate account to sell ad space?

No. One profile carries both an advertiser block and a provider block. Fill in whichever role you want to use — or both.

I lost my password or PIN. Can support reset it?

No. Neither is stored by Unit; they are combined to rebuild your keys at sign-in.